Customers Will Never Love Your Company Until Employees Do

Liz Presson • 19 August 2014

Customers will never love a company until the employees love it first. While it may sound cliché, it’s nearly impossible for customers to love a place that employees hate.

Have you ever met someone who loves their job? You instantly feel differently about the business. Their inspiration and passion for the organization leaves a lasting impression.

The opposite is true as well.

“What you do?” It’s one of the first questions we ask someone when we meet them.

How do your employees answer?

If they’re an advocate for your business, you may have just won a customer who can turn into an external advocate (free inbound marketing). If they’re indifferent, uninspired or disgruntled you’ve passed along an ill message that will spread every time your businesses name comes up.

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